Prepared for Chainguard — Manager, Enterprise BD, APJ
MENG UNG · BD LEADER · MELBOURNE, AU

I build BDR teams that beat the number.

A go-to-market leader who turns BDR teams into pipeline engines — outbound SDRs and closing inside-sales reps, SMB through Enterprise, run as one fully distributed team across APAC. Currently ranked #1 of 16 SDR/BDR managers globally at Remote — six quarters running. Applying to lead Chainguard's Enterprise BD function across APJ.

Meng Ung
ATTAINMENT 84% → 138% PIPE→BOOKINGS 5% → 18% BOOKINGS $5.2M TEAM 5 → 20 REPS RANK #1 / 16 GLOBAL · 6 QTRS

I don't have a cybersecurity or DevSecOps background — but I do have the exact leadership record Chainguard's JD asks for. Here's the "What We're Looking For" list, mapped against six years of BD track record.

Role titleManager, Enterprise Business Development
Built for this at Zendesk and Remote — both selling across the full span, SMB through Mid-Market to Enterprise, not one lane. At Zendesk, a 12-rep team fed qualified pipeline into the AE org across all three segments; at Remote, the APAC team covers that same range today. I also carry closing experience myself — three of my twenty reps hold closing authority, so I've run both sides of the table, not just the top of the funnel.
JD asks2+ years leading a BDR team — cybersecurity, DevSecOps, infrastructure or OSS strongly preferred
3+ years leading BD/SD teams end-to-end — Zendesk (12 reps, ANZ, 2022–24) then Remote (5 → 20 reps, APAC, 2024–present). Not a security background — but I sell to technical buyers inside infrastructure-grade B2B SaaS, and it's exactly the more technical market I want to grow into next.
JD asksExperience with funnel management across multiple channels and focuses
Section 03 below is the actual funnel model I run — meetings → opportunities → pipeline → bookings — across outbound, inbound and AI-sourced channels, rebuilt live as conversion data changes, not headcount.
JD asksHands-on enablement experience in onboarding and learning & development
This goes back further than management — at Toyota Finance I was systems enablement and training coach for the national dealership network, running live and virtual sessions for 20–50 dealer staff at a time. Today that shows up as a weekly 1:1 coaching cadence tied to MEDDPICC stage exits, and the Salesforce Starter SDR Kit I built and shipped — cadences, lead scoring, routing, reporting — so a new team is productive in days, not quarters.
JD asksExperience with sales and marketing tools — CRM, lead-gen software, and AI tools
The stack that works changes market to market — what clears compliance and actually runs in Japan or Korea isn't what works in Greater China, where common Western tools are restricted outright. Standing up outbound coverage across five APAC markets meant learning those constraints country by country, not bolting one global stack onto every one of them. Day to day: Salesforce, HubSpot, Outreach, Nooks and Gong; Clay, Firmable, ZoomInfo, Cognism, 6sense and Sales Navigator for signal — plus a self-built AI agent fleet on Codex, ChatGPT, Claude Code, Gumloop and n8n running prospect research and first-touch, see section 05.
JD asksStrong analytical skills and the ability to make data-driven decisions
Before sales, I was a pricing and commercial analyst — Qatar Airways, Kent Relocation Group, Toyota Finance — owning portfolios up to $1B and reverse-engineering targets into the inputs that hit them. That instinct never left: 84% → 138% attainment and 5% → 18% pipeline conversion aren't taglines, they're the output of a model I track monthly and rebuild the moment the numbers say the old one is wrong. Section 03 below is the same habit in interactive form — working backward from a bookings number to the meetings, conversion and headcount required to hit it.
JD asksProven ability to effectively recruit, hire, and train new people
28 hires at Remote alone — enough to scale the APAC team from 5 to 20, including three inside-sales reps carrying closing authority, sourced, hired, onboarded and ramped by me. 10 of them promoted in 27 months is the number I actually watch — hiring well is half the job, building a bench that moves up is the other half.
JD asksAccount coverage, target personas, opportunity quality and BDR-to-AE hand-off
Built the actual playbook at Remote — sequencing mapped to ICP fit, target personas defined by segment, and the hand-off criteria between BDR/SDR and AE that decide what "qualified" actually means. I also run outbound SDRs and closing inside-sales reps inside the same team, so I own both sides of that hand-off — the qualification bar going out, and the close rate coming back — not just one half of it. AI sits underneath it now too, scoring account and persona fit before a rep ever prospects, which is how the bar stays consistent instead of drifting rep to rep.

I've operated at both stages Chainguard is now. Zendesk was mature, enterprise-grade SaaS — the account complexity and security review cycles look like your Fortune 500 logos. Remote was the other end: a Sequoia- and Accel-backed scale-up that climbed to a $3B valuation on the way to where it is today, and I was part of turning that funding into an actual scaled APAC function, not just headcount on a cap table.

Chainguard is remote-first by design — I've already built a team with no office anchor, coordinated across five APAC time zones since 2024. Open source is the supply chain now, and I'd like to bring that same distributed-team discipline to the team convincing the world's engineering orgs to build on Chainguard instead of patching it later.

84%
Team attainment
84% Jun '24 → 138% Jun '25
5%
Pipeline → bookings
conversion, more than tripled
$0M
Bookings generated
at Remote
#16
Of 16 BDR managers
globally · 6 quarters

Attainment trajectory — team of 20, APAC

JUL 2024 — JUN 2025 · QUOTA = 100%
TEAM ATTAINMENT QUOTA (100%)

I joined in June 2024 with the team at 84% attainment. Twelve months later: 138%.

How I think about the funnel

Drag the levers — or load the team I inherited vs. the one I built.

BDR headcount20
Meetings / rep / month10
Meeting → opportunity70%
Pipeline → bookings18%
Avg deal size$18K
Meetings / quarter600
Opportunities / quarter420
Pipeline / quarter$7.56M
Bookings / quarter$1.36M
The lesson: headcount is the most expensive lever. Conversion quality — coaching, targeting, and AI leverage — is where the compounding lives.
JUN 2024 — PRESENT

Sales Development & Inside Sales Manager, ANZ

Remote
Sales Development Manager, APAC · Jun 2024 – Jul 2025 Sales Development & Inside Sales Manager, ANZ · Jul 2025 – present
  • Now leading 10 reps in ANZ — a mix of outbound SDRs and inside-sales reps carrying closing authority — across sales development & inside sales
  • Previously scaled the team from 5 to 20 across APAC — opening net-new markets in Japan, Korea and Greater China from a standing start, run as one fully distributed team across five time zones with no office anchor — before moving into the current ANZ-focused role
  • Lifted attainment 84% → 138% and more than tripled pipeline-to-bookings conversion from 5% to 18% during that APAC build, generating $5.2M in bookings
  • Ranked #1 of 16 SDR/BDR managers globally — six quarters running
  • Acts as the team's GTM engineer — built a fleet of AI agents on Codex, ChatGPT and Claude Code, orchestrated with Gumloop, Clay and Nooks, to automate prospect research, account scoring and personalised first touch
JAN 2022 — JUN 2024

Business Development Team Lead, ANZ

Zendesk
Senior BDR, Enterprise · Jan 2022 – Jan 2023 Business Development Team Lead, ANZ · Jan 2023 – Jun 2024
  • Promoted from Senior BDR, Enterprise into leadership within a year, then built and led a 12-rep SDR/BDR team spanning SMB, Mid-Market and Enterprise — feeding qualified pipeline straight into the AE org
  • Sold across the full persona map — Support/CX as the day-to-day champion, IT and Ops as technical evaluators, and for ASX-listed accounts, a security and procurement gate before signature. That's the same multi-threaded committee — economic buyer, technical champion, security gatekeeper — Chainguard's Enterprise BD motion runs into on every strategic deal
  • Built the ANZ outbound system end-to-end — ICP, segmentation, sequencing and signal-led territory plays — the playbook the team ran inside
  • Ranked #4 of 300 reps globally as an outbound enterprise BDR (148% FY2022) before stepping into leadership; then 120% FY2023, 105% H1'24 as manager
MAR 2021 — JAN 2022

Enterprise Sales Consultant & Sr. Account Manager

Thryv
  • Led the Australian launch of Hub by Thryv SaaS as lead AE/BDM — directed 3 reps and owned the AU go-to-market plan
  • As Sr. Account Manager, ran a $1.7M ARR enterprise SaaS book at 138% of quota — full-cycle discovery-to-close with MEDDIC, carrying both churn and net-new targets
Internal tool · Production

Pipeline OS

A full-stack pipeline tracker with weighted forecasting, stage velocity analytics, and automated hygiene checks. Built end-to-end with Claude Code — the same funnel math this page runs on.

REACT · TYPESCRIPT · NODE · CLAUDE CODE
Team enablement · Shipped

Salesforce Starter SDR Kit

A deployable SDR operating kit for Salesforce Starter — cadences, lead scoring, routing, and reporting — so a new team is productive in days, not quarters.

SALESFORCE · FLOWS · REPORTING
Agentic workflows · Live

AI prospecting layer

Agent pipelines that research accounts, enrich contacts, and draft first-touch outreach before a rep opens their laptop — built on Clay, Gumloop, n8n, Codex and the Claude API.

CLAY · GUMLOOP · N8N · CLAUDE API

"The best GTM leaders in the next five years won't just use AI tools — they'll build them for their teams."

CRM & Engagement
SalesforceHubSpotOutreachNooksGong
Data & Intelligence
FirmableZoomInfoCognism6senseSales NavigatorLusha
AI & Build
ChatGPT / CodexOpenAI APIClaude CodeGemini
Automation
GumloopClayn8nMake
BI & Collaboration
Power BITableauSigma

Let's talk about the APJ BDR build.

I'd like to bring the same funnel discipline that took Remote's APAC team from 84% to 138% attainment to Chainguard's Enterprise BD function — hiring, coaching, and building the AI layer underneath it, across APJ. Happy to walk through any part of this page in more depth.

LinkedInin/ungmeng ↗
Phone+61 401 367 061
LocationMelbourne, Australia
Local time--:--
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